2026 Fourth Wine to Asia Shenzhen International Wine and Spirits Exhibition
About This Event
When is Wine to Asia 2026?
Wine to Asia 2026 β the 4th Shenzhen International Wine and Spirits Exhibition β runs from May 14β16, 2026 at Shenzhen Convention & Exhibition Center. Organized by a joint venture between Koelnmesse (Germany) and Shenzhen Baina International Exhibition, this is a leading wine and spirits trade fair for the Asian market.
What to Expect at Wine to Asia 2026
Wine to Asia connects global wine and spirit producers with Asian importers, distributors, hotel and restaurant buyers, wine retailers, and premium consumers. The exhibition features extensive country and regional pavilions showcasing wines from France, Italy, Spain, Australia, Chile, Argentina, South Africa, Japan, and beyond. Over 300 exhibitors fill 15,000+ sqm of exhibition space. Highlights include sommelier competitions, wine masterclasses led by certified masters, spirits tasting zones, wine investment forums, and one-on-one direct trade producer meetings. With the Greater Bay Area representing one of Asia's most dynamic and affluent consumer markets, Wine to Asia is the essential gateway for international wine and spirit producers seeking Asian distribution partnerships.
Who Should Attend
Wine importers and distributors, hotel and restaurant (HORECA) buyers, wine retailers, spirits brands, wine collectors, sommeliers, and hospitality investors will all find exceptional value at Wine to Asia. If you're looking to source international wine and spirits for the Asian market or connect with distribution partners in the GBA, this is the event for you.
How to Register
Trade registration is free. Visit wine2asia.net for online pre-registration. Paid masterclass sessions (approximately Β₯100β200) offer guided tasting experiences with certified wine masters. Exhibition floor access is free with valid trade credentials.