The 9th 616 Global Cross-Border E-Commerce Festival and the 10th Shenzhen International Cross-Border E-Commerce Trade Expo
About This Event
When is the 616 Global Cross-Border E-Commerce Festival 2026?
The 9th 616 Global Cross-Border E-Commerce Festival and 10th Shenzhen International Cross-Border E-Commerce Trade Expo runs June 16-18, 2026 at the Shenzhen Convention & Exhibition Center.
What to Expect
One of the most anticipated cross-border e-commerce events in China, organized by the Shenzhen Cross-Border E-Commerce Association (SZCBeA). The '616 Festival' is a major celebration of China's cross-border e-commerce industry, combining a large-scale trade exhibition with high-profile conference sessions, the annual CBEAS Summit, DTC brand roadshows, and an international buyer matching program. The event name references June 16 (6-16) as the industry's flagship date. The show covers cross-border e-commerce platforms, DTC brands, e-commerce logistics, overseas marketing, cross-border payments, ERP and SaaS tools, and product sourcing.
Who Should Attend
Cross-border sellers, DTC brand founders, platform business development managers, logistics providers, overseas marketing agencies, and cross-border payment providers will find this festival invaluable.
How to Register
Free with pre-registration. Visit the official website for details.